Who we are
Liberty Life Botswana was established in 2008 and is a specialist life insurance company which focuses on providing group based and individual risk insurance products for death, disability, critical illness and other life changing events. We make a difference in people’s lives by making their financial freedom possible.
As Liberty Life Botswana, we see it as our responsibility to empower our clients; individuals, small businesses and large corporate institutions in offering the best suitable risk benefit solutions for their staff or members.
Our business model is based on creating products that offer our clients financial freedom and peace of mind during unforeseen circumstances as well as forming strong partnerships. We have experience in creating solutions that work for and benefit our existing partners. We work together with them to understand their needs, and the needs of their customers to be able to design appropriate solutions.
Liberty Life Botswana is a subsidiary of Liberty Holdings, founded in 1957 by Sir Donald Gordon with the belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. Liberty has grown into an organisation with assets under management of R566 billion, more than 2,5 million clients and properties that cover 1,1 million square kilometres. With a presence in 15 African countries, Liberty has grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investments, insurance and health products.
To be the trusted leader in insurance and investment in Africa and other chosen markets.
Why we are in business?
Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.
To make a difference in people's lives by helping them to orchestrate their financial freedom. This is our passion.
Liberty is not just our name. It's what we do
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